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| (Illustrative Only) As a learning example, Nile launched his start-up on Ludington street and moved to the area with mom & dads capital, matched with local financing, and a good idea. If he scales there is room to move to an industrial area. Most of his products are sold online but he gets a lot of foot traffic from tourists. Full Bloom Delta County |
We often talk about innovation, but we do not always create the systems that allow innovation to flourish. Vibrant downtowns are one of those systems. They provide opportunities for entrepreneurs to test new ideas, launch businesses, and adapt to changing markets. Even when businesses fail—as Joseph Schumpeter's concept of creative destruction suggests—the ability to quickly replace them with new ventures is part of what drives long-term innovation and economic resilience. (Schumpeter Business Cycles Btw each of these theories has holes in them so a comprehensive theory has not been found. ).
Many successful companies begin as small, family-owned businesses operating out of a modest storefront. As they grow, some eventually expand into industrial parks, hire additional employees, and become major contributors to the local economy. That process begins by creating an environment that attracts entrepreneurs, startups, investors, and angel capital.
Communities can support this growth by making it easier to start a business. Clear regulations, accessible financing, business-friendly policies, and designated points of contact help reduce barriers for entrepreneurs. Many aspiring business owners simply do not know where to begin or who to call. Removing that uncertainty can make a significant difference in whether a business launches successfully.
Escanaba provides a good example of this opportunity. Quality of life has become an increasingly important factor for younger generations when deciding where to live and work. The area offers outstanding fishing, hiking, boating, equaestrian, skiing, and outdoor recreation, along with a revitalized downtown, new streetscape improvements, community events, and an attractive waterfront. These assets make the community increasingly appealing to entrepreneurs and remote workers alike.
However, a successful downtown cannot rely solely on the local customer base. Businesses should also be encouraged to serve tourists, supply regional anchor industries, and develop products or services that can be exported beyond the local market. Whether it is outdoor recreation equipment, specialty manufacturing, artisan products, technology services, or entirely digital businesses, expanding beyond local demand creates stronger and more sustainable economic growth.
Housing also plays an important role. Renovating upper-floor apartments, encouraging mixed-use development, and creating more downtown living opportunities help generate the foot traffic and activity that support local businesses throughout the year. Continued investment in public safety, infrastructure, partnerships, and business support services further strengthens the downtown environment.
Escanaba's downtown has already made significant progress. Construction, redevelopment, and public improvements demonstrate positive momentum. The next step is attracting more entrepreneurs and young professionals who can build businesses that not only serve local residents but also reach regional, national, and global markets.
The Brookings report below encourages communities to think beyond restoring the past and instead reimagine downtowns for the future. In today's digital economy, some of the most successful businesses may operate entirely online while maintaining a downtown presence. By combining mixed-use development, expanded housing, strong public-private partnerships, accessible financing, and a safe, welcoming environment, communities can create downtowns that become lasting engines of innovation, entrepreneurship, and economic prosperity.
How to Break the Doom Loop: Actionable Insights from the Brookings Future of Downtowns Learning Exchange
- The report argues that downtown recovery should focus on shared prosperity rather than simply restoring pre-pandemic conditions, recognizing that hybrid work and economic inequality have permanently changed urban centers.
- Brookings recommends transforming downtowns into mixed-use destinations by expanding housing, supporting adaptive reuse of outdated office buildings, and encouraging diverse economic activities beyond traditional office employment.
- Strong workforce development and equitable access to opportunity industries are emphasized as essential strategies for creating inclusive economic growth while addressing labor shortages and improving employment pathways.
- The report highlights the importance of public-private-civic partnerships, placemaking, public safety, transportation, and investments in quality of life to create downtowns where people choose to live, work, and visit.
- Rather than viewing declining office occupancy as an irreversible "doom loop," the authors argue that flexible policies, local collaboration, and innovative governance can reposition downtowns as resilient engines of regional prosperity.
Loh, T. H., & Love, H. (2024, July 22). How to break the doom loop: Actionable insights from the Brookings Future of Downtowns learning exchange. Brookings Institution. https://www.brookings.edu/articles/how-to-break-the-doom-loop-actionable-insights-from-the-brookings-future-of-downtowns-learning-exchange/





