There’s a pretty interesting article below about five approaches to attracting more people downtown. I like using Escanaba as an example because the community has changed quite a bit and has been doing some really positive things.
For example, the city has made improvements to its downtown streets and water infrastructure, which should also help improve fire protection. It has added a bike path, and I noticed more people riding bikes downtown just before winter. We're also beginning to see entrepreneurs and new business activity. Add in the parks, open spaces, and community events, and there are some good building blocks in place.
But the bigger question is: How do you take all these improvements and attract even more people downtown?
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| (Illustrative Only) Envisioning the possibilities for summer and winter tourism along with downtown retail that can be exported. I.e. wood products, custom work, maple syrup, smoked fish, etc. |
We already have a few important business anchors. Amazon has a distribution presence, along with Billerud, ship repair and several manufacturing and metal-stamping operations. Adding another significant anchor business would be a real plus, particularly one that complements the existing business community and creates additional opportunities.
At the same time, we need to continue building downtown as a destination. More visitors encourage more investment, which creates opportunities for restaurants, retail, arts, entertainment, tourism, and other businesses.
The important thing is to look at this as a connected system. Economic development, downtown improvements, tourism, entrepreneurship, and community activities all reinforce one another.
You don't just build a downtown by improving the sidewalks. You build it by creating a place where people want to live, work, visit, invest, and maybe even start a business.
Anyway, I thought this was a pretty interesting study to consider as we continue putting the pieces of that puzzle together.
Five Approaches to Attract More People to Downtown Areas
Make downtowns more pedestrian-friendly by prioritizing sidewalks, safe crossings, lower traffic speeds, street trees, landscaping, and walkable public spaces rather than focusing primarily on automobile traffic.
Increase public seating through benches and outdoor gathering areas. Providing places for people to sit, relax, and socialize encourages visitors to spend more time downtown.
Improve the appearance and activity of ground-floor businesses with attractive storefronts, large windows, visible entrances, outdoor displays, and restaurant patios. Active storefronts create a more inviting atmosphere.
Invest in central gathering spaces such as town squares, parks, plazas, and public markets. These locations encourage community interaction, support local businesses, and create destinations that attract visitors.
Maintain public spaces through regular street cleaning, landscaping, trash removal, and infrastructure repairs. A clean, attractive, and well-maintained downtown creates a positive impression and encourages repeat visits.
Butler, S. (2026, May 13). Five approaches to attract more people to your downtown. MRSC. https://mrsc.org/stay-informed/mrsc-insight/may-2026/attractive-downtown-elements









