A vision offers a way of understanding the world—a mental model that connects specific actions to meaningful, beneficial outcomes. Strong leaders not only grasp this narrative but can also communicate it clearly, along with the strategic steps required to bring it to life.
A compelling vision, paired with actionable strategy, significantly increases employee engagement. When a vision resonates with people’s deeper motivations and provides a practical roadmap forward, it focuses their energy and commitment on shared goals.
In my experience, visions must be reasonable, improve people’s lives, and be worthy of their effort. A vision combined with concrete steps becomes both the pitch and the path. As leaders, it is our responsibility to craft visions that benefit the greatest number of people—motivating them to collaborate and contribute meaningfully. Everyone should be able to see their role within it.
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