Point Loma Summer Concerts: Concerts Can Enhance Community Value

If you love a warm summer breeze, hourglass sand beaches, cool cocktails over the ocean, then you will probably like living in Point Loma. One of the events the community hosts is the  Point Loma Summer Concerts. . I have attended one in the past with some friends, and we had such a good time spreading our blankets out and listening to the entertainment. Delightfully we had the opportunity to meet some of the neighbors. That is what summers are supposed to be like. Point Loma is a coastal community within San Diego and has its own special family-oriented flavor.  (History of Point Loma)

Sunset Cliffs Photo and Art Product
Sunset Cliffs is in Point Loma
Most profits from this hobby go to charity

You can obtain a copy of the show dates off their website and learn more about the schools and music programs that benefit from the proceeds of the concerts. About Point Loma Summer Concerts

A Few Thoughts on the Value of Concerts/Events in Two Cousin Environments:

A few thoughts on how revenue and quality of life can be enhanced by things like concerts, festivals, community activities and much more. The general idea is if you can improve quality of life, it will then impact a lot of other things like community, labor retention/draw, investment, etc. Exploring the idea of the value that concert, and other venues provide is par for the course in understanding the positive impact fun events can generate for communities. I have been using Point Loma and Escanaba in some of my examples because frankly that is where I hang my hat so its good material.

You can read one study on how they calculated financial value. BOA2025. 

The publishing calculates some of the benefits to having concerts within your community. It provides a methodology and conclusion. Places pay big bucks for consultants when all they need to do is read research studies and see if they can get the data themselves. While it may not be "scientific" it still would have some validity for decision making based on straight forward interpretations. As long as it provides useful information that has been draw in a similar way as other studies you can learn something. Reviewing and conducting studies improves learning and strategic choice because you know where your return on investments is (Why I think businesses should fund research. If you build a road, what type events, what infrastructure, etc.)

In these examples the goals of say Point Loma and Escanaba both may include elements that increase tourism, raise funds for some cause, or improve the quality of life within their localities. Each community may have a strategic informal or formal plan they use to align their collective behaviors. Further, if the goal was to attract tourists you will display the event and advertise in one medium while if the goal is to attract entrepreneur-tourist interests you may do it another way. Further, if a goal is simple community building, then you may also include kid activities, fun games for prizes or other "get to know your neighbor" add ons.

How much effort and where one is willing to place the expenditures is going to determine if you are going to do more community building, more tourism, or something in between (I think this is very possible to hit a few markets at once.). As a mature and upscale area Point Loma may be more community oriented with a eye on tourism for local businesses. Escanaba with a different need might be attracting tourists (i.e. revenue) and entrepreneurs (business community growth that leads to greater long-term revenue). I'm just sort of sticking my finger in the wind guessing to highlight the point.

(For example, a small budding hot spot like Escanaba that seeks to build up its downtown may consider attracting a conference focused on bringing entrepreneurs and then coordinating activities to keep them engaged with the community through something like a music venue. Ensuring potential business owner leaves with a pretty good idea of the price, costs, financing, zoning, grants, etc. might tip the scales to keeping some. The point being is that music can be focused on the community but also have other purposes as an experience enhancer. This is why some of my research thinks about the social and business side of economic health.)

To determine how much benefit such music events offer to places like Point Loma or another cousin community in the UP like Escanaba we would need to determine economic impact on things like businesses, branding, restaurant, hotels, and community sentiment. For those focused on economic growth, it might be more income/expense down a chain of financial transactions that determine net gain. For community building such events they might use a survey of resident pride, community engagement, etc. You can read this little article on Calculating the Benefits of Festivals. 

This is a slightly older video but looks like so much fun! Their website indicates they are open to sponsorships. I heard that you could sponsor a porta potty (not kidding). Individual sponsorship is as low as $150 and moves up from there. Each level has its own benefits. i.e. like I would like a sweatshirt and a good evening out with friends. Sponsor Point Loma Concerts 

(BTW Escanaba will be having a log jam music festival if your looking for a place to vacation.)