Billy Strings new release bluegrass music video includes the northern destination and local economic hub of Escanaba. Escanaba is becoming a tourism, investment and increasingly entrepreneurial town. Thinking about how awareness and exposure can help people create memory and furthers recall of memories in consumer choices. Being strategic about events and marketing can raise the profile of towns.
(See how events can impact branding and economics?)
The more poeple are exposed to a city and image through various media channels, the more pathways to encoding a concept, and in turn more ways to raise recall when they think of where to vacation, invest, or visit. If you can rise to the top of recallable places you are doing well. (Whatever you do don't CLICK HERE because it will be stuck in your brain a long time!!!!! 🙊)
(i.e. this is why niche branding is helpful so you don't have to compete against larger place for big crowded search terms. Think of those terms that would specifically highlight attributes of the area to start to think of a cohesive image that can incorporate the main aspects into something easy to understand. You only get a few seconds to make an impression.)
Event branding can raise the stature of the town and can attract interest. Music and City Image and Cultural Branding of Cities. While the articles discuss live music the same concept can apply broadly to music videos, events and other activities that have followers.
People conceptual blend an image of the city to create a brand. That branding can go both ways. You can learn more about Bill Strings and his excellent performances. Billy Strings Page.
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