Oceanside Museum of Art offers the juried exhibition for public display from
February 7th to May 11th, 2014. OMA is an organization
that fosters the appreciation and understanding of art in society. They provide
exhibitions, a marketplace for local artists, and seek to raise awareness of
art locally. They have a satellite outdoor display for the public to enjoyment
at 2010 Jimmy Durante Blvd. Del Mar, CA 92014. The types of work range from
paintings to sculpture.
This outdoor display offers some opportunities for public exposure and
greater art awareness. Businesses within the complex appreciate the artistic
display that adds to the atmosphere and customers are exposed to pieces they
may not have been motivated to see in the course of their daily lives.
Likewise, the artists have a greater opportunity to sell their work to a wider
group of foot traffic.
It can be beneficial to see how different businesses may be able to
partner with artists to display work and draw more customers. For example, a
service business with an unused window display may consider hosting some of the
art free while attracting potential customers through eye catching displays.
This may lead to increased sales for both types of entities through attraction and interest.
It is also possible to use art pieces to provide more context to their
business. For example, a marketing media company may want flashy and bright art
that highlights marketplaces, communication, and social interaction. A medical
company may desire art that focuses on family, activity, and positive
experiences to lower the negative context associated with doctor visits. A gym
may want art that focuses on the body and sports to create greater enthusiasm.
As a mission OMA could expose their art to a wider group of people by
partnering with these businesses. The average person focuses on family, work,
and daily activities must expend a considerable amount of energy to make their
way to a specific art show or program. Typically this is left to the art
enthusiast. The average person may come to appreciate art in a new way through
casual exposure.
Some interesting concepts such as the Retable for Numbers by Susan
Osborn for $995 is made of spoons, numbers, and hockey sticks. She uses
everyday items to build her masterpiece. This type of work would appeal to your
everyday sports enthusiast. Buga-Boo by
Lola Juris for $950 is a watercolor painting that hosts a bug with shadowing. It
is an interesting and simple work that may appeal to a naturalist.
Oceanside Museum of Art offers music, exhibitions, lectures, art
classes and travel experiences.
