The Conference Board released its October consumer confidence survey, revealing a general rise in optimism across multiple key metrics compared to the previous month. Survey respondents reported improved views on current business conditions and expressed stronger overall expectations for the future. Vacation plans and broader consumer outlooks both saw noticeable upticks, reflecting a positive shift in overall economic sentiment.
While the exact drivers behind this renewed confidence remain open to interpretation, the findings highlight a clear month-over-month bounce. Whether spurred by steadying market conditions or shifting seasonal expectations, the survey offers a surprisingly upbeat signal regarding near-term consumer behavior.
Overview of the Conference Board Consumer Confidence Index
The Consumer Confidence Survey reflects prevailing business conditions, consumer attitudes, buying intentions, vacation plans, and expectations regarding inflation, stock prices, and interest rates.
The Conference Board Consumer Confidence Index rose by 7.5 points to 91.7 (1985=100), recovering to June levels after prior declines.
The Present Situation Index increased by 8.6 points to 120.4, driven by more favorable consumer assessments of current business and labor market conditions.
The Expectations Index increased by 6.9 points to 72.6, reflecting an improvement in short-term outlooks for income, business, and labor markets.
The underlying data are categorized by consumer age, income brackets, nine distinct geographic regions, and the top eight states.
The Conference Board. (2026). US consumer confidence. Retrieved October 27, 2026, from
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