Understanding Operas New Audience and Challenges

At the Opera

Opera is a specialized art form that weaves together music, history, theater, and social issues. It isn’t an easy business to sustain; much of its support comes from donations and sponsorships. Companies must constantly balance raising ticket prices with keeping performances accessible to a broader audience. As a cultural heritage institution, opera offers countless opportunities to explore and teach modern issues. I suspect we’ll continue to see a blend of classic works alongside new creations designed to appeal to younger audiences, as well as an increasing use of technology to stay current.

Whether presented in a traditional style or enhanced with modern tech, opera offers real value to society. These performances represent the legacies and histories we pass from generation to generation, reminding us of the ideas and emotions of those who came before us. Theater, opera, and plays have been around for centuries—they’re part of who we are. Technology can extend their reach, but it can’t fully replicate the experience of being there in person.

I support the San Diego Opera and have attended several performances over the years. I enjoy it and plan to go more often. I’ve got an old suit aboard my ship, so I figure I’ll dust it off now and then and head to the opera. Pair that with a glass of wine and a good dinner, and you’ve got the makings of a great evening. You’ll find me up in the nosebleed seats.

Donate to San Diego Opera

Understanding Operas New Audience