Theater and Arts Sell Experiences: The Potential Value of Arts to San Diego and Escanaba Tourism

The arts play a vital role in developing individuals not only with knowledge but also with higher-level inner qualities such as empathy. They broaden our understanding of the external world while offering deep insight into the internal landscape of human experience. Every play, performance, or exhibit tells a story—often reflecting social concerns and their wider impact on communities.

The arts may be able to 
increase tangible value for tourism
and quality of life
if coordinated with whole trip experiences
of tourism. It may be one
way to increase attendance 
and raise total value for community
growth.

Yes, the arts feel good—but they also cost money. However, if we examine which venues complement each other, how the arts contribute to tourism, and their role in enhancing the overall vacation experience, a compelling case can be made for their financial value. Studies increasingly support this connection. Maximizing the arts’ social and economic value could help strengthen both local markets and community vitality.

Beyond their cultural importance, the arts can serve as a powerful driver of tourism by enriching visitor experiences and attracting those who seek out meaningful entertainment. When cultural events—such as the San Diego Opera or Players de Noc in Escanaba—are paired with other local attractions, they create a more engaging and memorable destination.

A well-curated overview of local events can significantly boost visitor satisfaction. When tourists are informed about nearby activities that match their interests, their overall experience improves—much like how a well-designed product leads to repeat customers. In the same way, the arts can turn first-time visitors into loyal return travelers.

You are selling memories through positive experiences and understanding a total system of tourism can help in enhancing value of The Arts.

While the arts contribute to societal growth, they also offer real, tangible benefits for tourism and community well-being. Vacations are fundamentally about experiences. Communities that coordinate their offerings and communicate them effectively may be able to deliver a richer, more satisfying experience—one that stands out from the competition. 

(Take a look at the Delta County Community Calendar. If your going to come visit then think of a number of things you can do during that trip.).

According to Arts and Tourism Fact Sheet 68% of tourism in the US has some relation to Art. It also provides some resources on cultural tourism. 

Both of these organizations are strong examples of theater in action. One from a larger market and another from a smaller market. Feel free to donate to the arts because it enhances the community in multiple ways.

San Diego Opera Legacy and Players de Noc Escanaba