Academic Capital: Menu, Event, Word-of-Mouth in Restaurant Selection UP Norh Lodge (UP Tourism)

Sunday, February 23, 2025

Menu, Event, Word-of-Mouth in Restaurant Selection UP Norh Lodge (UP Tourism)

The U.P. has unique restaurants and food establishmens cut into the wilderness. The UP North Lodge is a blend of rustic class perfect for those vacationing on one of the many lakes in the area or engaged in some commercial activities.

The other day I drove from Escanaba to Gwinn for a meeting and as you have it I had the wrong day. Duh! Not wanting to leave empty handed I ordered something to eat and read my Kindle.

According to this study menu, reputation, and word of mouth are important for restaurant selection (Chua, et. al. 2020). The choice being somewhat dependent the purpose such as casual vs. business. This place looks like it would fit multiple venues.

What this study seems to say is that the fundamentals of offering, venue and reputation count.

Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-Out Occasions

Chua BL, Karim S, Lee S, Han H. Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-out Occasions. Int J Environ Res Public Health. 2020 Aug 28;17(17):6276. doi: 10.3390/ijerph17176276. PMID: 32872267; PMCID: PMC7503372.

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