Small towns are important to the long-term health of our communities and society in general. Over the years, many economic policies have been geared toward big money and large corporations. Of course, those organizations often have greater access to policymakers and the resources to influence economic development decisions. But small downtowns could be vitally important to our long-term economic health because they can encourage innovation, entrepreneurship, and local development.
Entrepreneurs and small investors can enter these communities and develop startups without requiring the enormous amounts of capital needed to compete in larger markets. We’ve talked about micro-manufacturing and other small businesses that can grow within a community. A micro-manufacturer, for example, can operate a storefront where local residents can purchase products while also selling those products online and exporting them to other markets.
Of course, most startups are not going to become major companies. Some will grow, some will struggle, and many will simply remain small businesses that support their owners and employees. But a community doesn't need dozens of businesses to become wildly successful. Even one or two businesses that really take off can transform an area. Eventually, a successful company may move into a larger facility where it can scale production, creating jobs and potentially becoming an anchor business for the community.
That's why I think local entrepreneurship deserves more attention. We like to focus on the big names but that has led to overconcentration. Nothing wrong with large companies but there should be a balance. Local money tends to circulate within the community, benefiting people and businesses we actually know. That can have a significant economic impact. Successful businesses can also attract tourism, outside investment, and additional entrepreneurs.
I think about Delta County and Escanaba in particular. With improvements happening downtown, there are opportunities for entrepreneurs to launch new businesses, develop innovative products, and potentially export those products to customers outside the region while simultaneously attracting tourists to the community. Tourism has grown significantly in recent years, and that can become another component of the broader economic development process.
It would be interesting to see what could happen if more investors looked at small communities through this lens. If I were an investor with $100,000 or $200,000 and had a great business idea, I might not automatically look toward a major metropolitan area. I might look for a community where I could have a good quality of life, live close to nature, work alongside other entrepreneurs, operate in a quaint downtown, and still have the opportunity to grow and scale the business.
That means communities need to think about what makes them attractive to that kind of entrepreneur and investor. What infrastructure do they offer? What downtown spaces are available? Can entrepreneurs afford to get started? Is there a network of other businesses and investors? Can a company grow locally before eventually expanding?
To me, Escanaba seems ripe for this kind of downtown development. The opportunity isn't simply about filling vacant storefronts. It's about creating an environment where entrepreneurs can start small, experiment, grow, and eventually become the anchor businesses that help transform the entire community.
Small Maker Businesses as a Catalyst for Downtown Revitalization
- Small-scale “maker businesses” can help revitalize downtowns by occupying vacant storefronts while producing goods for both consumers and other businesses.
- The Main Street America survey examined 284 maker businesses and 979 other small businesses across 48 states, Washington, D.C., and Puerto Rico.
- Maker businesses are more integrated into local economies: 41% supply goods to other local businesses, compared with 13% of non-makers, while 69% use local vendors versus 53% of other businesses.
- These businesses can create destinations that attract residents and visitors. Forty-six percent identified themselves as landmark or destination businesses, compared with 35% of non-makers.
- Maker businesses also combine physical storefronts with e-commerce, creating opportunities to bring outside revenue into the community. The findings suggest that cities should consider affordable space, programs, and incentives for small-scale manufacturing as part of downtown economic development.
Preuss, I. (2026, April 10). New data proves small ‘maker businesses’ can revitalize downtowns. Next City. https://nextcity.org/urbanist-news/new-data-proves-small-maker-businesses-can-revitalize-downtowns
